Social media and comms planning work samples
Campaigns and Planning Examples
In my communications work for the EQUALS Global Partnership and for the International Telecommunication Union (ITU), I coordinated with program leaders to revitalize the partnership’s X and Facebook channels, and to relaunch Instagram, YouTube and LinkedIn channels. At the Gates Foundation, I worked with marketing to launch the new public visitor center, for which I was curator. Messaging in both cases needed to establish and strengthen brand while delivering value both for internal stakeholders (as platforms to promote their work) and the public (advocacy for important issues). My stakeholder communications plans (example here) included social media posting content and editorial calendars, campaign goals, branding and design, and engagement analytics. Some specific campaign examples:
#EQUALSinTech - the main partnership tag, promoted to partners for use on all their related posts across channels (Instagram, Facebook, X, LinkedIn, YouTube)
#HerDigitalSkills - specific tag for ongoing campaign by the digital skills coalition, promoting courses and events open to the public (Instagram, Facebook, X, LinkedIn)
#GirlsinICT - tag to track ITU’s flagship annual campaign of global events, training, and celebrations of gender digital equality focused on girls and young women (Instagram, X, Facebook)
Girls and Women Talking Tech - YouTube series in which early career women interviewed established professionals
Sample social media posts
EQUALS X post
Check out @Czechitas, finalists for the 2022 #EQUALSinTech Access Award! This social impact platform inspires, trains and guides women + girls toward stronger #tech diversity & competitiveness, with practical training & hands-on experiences. Find out more: https://czechitas.cz
EQUALS X post
Equal access to the internet. Equal digital skills to succeed. Equal leadership opportunities in tech. Is your work aimed at these goals? Tell us about it! — DEADLINE EXTENDED — Nominate inspiring initiatives for the 2022 #EQUALSinTech Awards! —> http://equalsintech.org/awards
ITU/EQUALS LinkedIn post
Meet the 2022 #EqualsInTech Award winners transforming lives with their inspiring work to help girls + women gain equal internet access, digital skills and opportunities in the tech industry https://lnkd.in/eTS8epqJ
ITU’s annual Girls in ICT campaign Facebook post
Happy International #DayoftheGirl to all the #GirlsinICT out there!
What digital skills are you most proud of? How do you use your digital skills?
Mark your calendars for 27 April 2023 and stay tuned for International Girls in ICT Day, when we'll explore the theme...
... Digital Skills for Life!
itu.int/girlsinict
#IDG2022
Gates Foundation blog post / press release
On Saturday, February 4, the Bill & Melinda Gates Foundation will open the doors to its new Visitor Center, an interactive space that aims to connect visitors to the work of the foundation and help them explore their own solutions to some of the world’s toughest challenges. Visitors can learn more about the work foundation partners and grantees are doing around the world to help all people live healthy, productive lives. [read more]
EQUALS annual award blog post
On December 8, 2022, the EQUALS Global Partnership held its prestigious annual EQUALS in Tech Award ceremony, celebrating initiatives with powerful vision, significant impact, and regional importance in bridging the gender digital divide. The awards were announced in the context of the Partner2Connect annual meeting at ITU headquarters in Geneva, Switzerland. [read more]